The site of choice for professionals, companies and recruiters, LinkedIn is a global platform that provides an opportunity to control at least some online content that will be found via web searches. It is a highly effective tool for sourcing and researching, and I strongly recommend that my clients have a professional profile page and undertake at least basic activity on the site. I regularly assist with preparation and upload of LinkedIn content that is designed to direct searches to individual’s profiles, and to reflect just the right amount and type of information. I also advise on settings, basic ‘housekeeping’ activities and LinkedIn etiquette.
I usually prepare LinkedIn copy once I have already worked with clients to produce a CV.